Literature review customer relationship management crm

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1/10/ · Customer relationship management (CRM) is the hot topic for many organisations at the moment. this could produce significant returns on investment and deliver the objective of a one-to-one. One of the most critical sources for the research is the book “Relationship Marketing and Customer Relationship Management” authored by Brink and Berndt (). The book offers an in-depth discussion of the concept of Customer Touch Map and discusses the role of information technology in facilitating customer relationship management. Literature Review Review of Literature on CRM: Customer Relationship Management (CRM) has become one of the most dynamic technology topics of the millennium. According to Chen and Popovich (), CRM is not a concept that is really new but rather due to current development and advances in information and enterpriseFile Size: KB.

Literature Review of Crm | Customer Relationship Management | Customer Satisfaction
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Sin et al. () identified four dimensions of CRM in their study viz. key customer focus, CRM organisation, technology-based CRM and knowledge management (Parvatiyar and Sheth, ). Rootman et al. () investigated the variables that influence the effectiveness of CRM strategies in banks viz. attitude, knowledgeability and two way communication related to bank employees. One of the most critical sources for the research is the book “Relationship Marketing and Customer Relationship Management” authored by Brink and Berndt (). The book offers an in-depth discussion of the concept of Customer Touch Map and discusses the role of information technology in facilitating customer relationship management. 1/10/ · Customer relationship management (CRM) is the hot topic for many organisations at the moment. this could produce significant returns on investment and deliver the objective of a one-to-one.

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Sin et al. () identified four dimensions of CRM in their study viz. key customer focus, CRM organisation, technology-based CRM and knowledge management (Parvatiyar and Sheth, ). Rootman et al. () investigated the variables that influence the effectiveness of CRM strategies in banks viz. attitude, knowledgeability and two way communication related to bank employees. One of the most critical sources for the research is the book “Relationship Marketing and Customer Relationship Management” authored by Brink and Berndt (). The book offers an in-depth discussion of the concept of Customer Touch Map and discusses the role of information technology in facilitating customer relationship management. 1/10/ · Customer relationship management (CRM) is the hot topic for many organisations at the moment. this could produce significant returns on investment and deliver the objective of a one-to-one.

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Literature Review Review of Literature on CRM: Customer Relationship Management (CRM) has become one of the most dynamic technology topics of the millennium. According to Chen and Popovich (), CRM is not a concept that is really new but rather due to current development and advances in information and enterpriseFile Size: KB. Sin et al. () identified four dimensions of CRM in their study viz. key customer focus, CRM organisation, technology-based CRM and knowledge management (Parvatiyar and Sheth, ). Rootman et al. () investigated the variables that influence the effectiveness of CRM strategies in banks viz. attitude, knowledgeability and two way communication related to bank employees. 1/10/ · Customer relationship management (CRM) is the hot topic for many organisations at the moment. this could produce significant returns on investment and deliver the objective of a one-to-one.

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Literature Review Review of Literature on CRM: Customer Relationship Management (CRM) has become one of the most dynamic technology topics of the millennium. According to Chen and Popovich (), CRM is not a concept that is really new but rather due to current development and advances in information and enterpriseFile Size: KB. 1/10/ · Customer relationship management (CRM) is the hot topic for many organisations at the moment. this could produce significant returns on investment and deliver the objective of a one-to-one. One of the most critical sources for the research is the book “Relationship Marketing and Customer Relationship Management” authored by Brink and Berndt (). The book offers an in-depth discussion of the concept of Customer Touch Map and discusses the role of information technology in facilitating customer relationship management.